Olaplex® Blonde Enhancing™ Toning Shampoo cleanses, tones, and repairs while maintaining hydration from root to tip. This highly concentrated, sulfate-free shampoo creates a rich lather to neutralize brassiness and boost shine after just one use. Suitable for all types of blonde, highlights, and gray hair, natural or color-treated, from root to tip, this non-drying formula can be incorporated into any hair maintenance routine according to your hair’s needs.