Damaged and dry hair? Try L’Oréal Paris’ new Elvive Hydra Hyaluronic Acid Moisture-Boosting Shampoo. The formula, infused with hyaluronic acid, weightlessly coats hair to lock in moisture for up to 72 hours. The result? Hair looks visibly fuller, bouncier, and shiny. Our scientifically proven skincare-inspired formula helps address dry, brittle hair, the first sign of hair damage.